The idea is that instead of having to change privacy settings every time you visit a new site or use a new app, you could set your preference once, on your phone or in a browser extension, and be done with it. The regulations interpreting the law specify that businesses must respect a “global privacy control” sent by a browser or device. The CCPA includes a mechanism for solving the one-by-one problem. Gilad Edelman, who covers politics and technology for Wired, says GPC is designed to work within the parameters of the California Consumer Privacy Act (CCPA). The creators of GPC are well aware of this, which is why they developed the spec with existing and future laws in mind. If the standard doesn’t have any legal ramifications for sites that ignore it, it won’t make a difference. The biggest hurdle to GPC’s ‘Do Not Track’ utopia is enforcement. In turn, sites will be expected to detect and respect the preference. If GPC becomes a standard, users can configure their browsers to block tracking from all sites and automatically communicate their preferences to the sites they visit. Content blockers are also troublesome because they can interfere with how sites render and trigger anti-content blockers like Admiral. Most privacy-concerned netizens rely on content blockers like 1Blocker, which stop trackers but don’t communicate with sites. There currently isn’t a global standard to tell sites not to track you.

Abstract from Global Privacy Control (GPC) Unofficial Draft 07 October 2020 This standard is intended to work with existing and upcoming legal frameworks that render such requests enforceable. This document defines a signal, transmitted over HTTP and through the DOM, that conveys a user’s request to websites and services to not sell or share their personal information with third parties. It also seeks to provide a legally enforceable solution. The GPC spec outlines the specifications for a method enabling browsers to communicate to sites the user doesn’t want to be tracked. The proposed standard is called Global Privacy Control (GPC) and was written by Robin Berjon, Executive Director of Data Governance at The New York Times, Sebastian Zimmeck, Assistant Professor of Computer Science at Wesleyan University, Ashkan Soltani, an independent technologist, David Harbage, Privacy Engineer at DuckDuckGo, and Peter Snyder, a Senior Privacy Researcher at Brave. Several privacy advocates launched an initiative to create a global standard for requesting and enforcing privacy on sites and services on October 07, 2020. Jon Henshaw | | 7:34pm CDT | Web Development Global Privacy Control

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